A new brand identity needed to be translated across the new website design.
A clean and modern approach with a strong focus on eCommerce strong best practices, and seamless functionality that aim to improve conversion, revenue, and AOV.
Improve the sense of inclusivity throughout the user journey, ensuring it's more clear that Chelsea Peers sell clothing for 'Women, Plus Size, Men, & Kids'
Ensure intuitive customer journey, ease-of-use, and high performance.
To give the client more flexibility by allowing the client to curate and customise their own pages.
