Developed a clear understanding of the Body Smarts brand identity, values, and goals, to translate across the new design.
Large focus on ensuring the value proposition and service offering is clear and digestible throughout the user-journey.
The goal of the site was to drive users through to the contact form, to begin the journey of changing their life.
Elevated the brand with modern and minimalist design elements such as the curves and gradients, while also fostering a welcoming atmosphere by utilising relevant emojis and captivating lifestyle visuals.
Implemented a number of trust signals such as reviews, transformations and coach accreditations to build credibility.
Designed a user-friendly and intuitive calorie calculator which takes all the complexity out of understanding macros.
