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Case Furniture

UI // UX // Homeware // eCommerce

Case Furniture wanted to upgrade it’s ecommerce presence. This encompassed how the website looked stylistically and the user-experience.

Process: Analytics // Hotjar // User-interviews // UX Design // Wireframes // UI Design // Prototyping

  • The new website needed to better reflect the original, high-quality nature of its products and brand through visually led design.
  • The design emphasises not only the award-winning furniture but also the high-tech quality craftsmanship.
  • A clean and modern approach with a strong focus on eCommerce strong best practices, and seamless functionality that aim to improve conversion, revenue, and AOV.
  • Accessible, innovative and authored design.
  • To give the client more flexibility by allowing the client to curate and customise their own pages.