A brand-centric approach, with a strong focus on eCommerce strong best practices, and seamless functionality that aim to improve conversion, revenue, and AOV.
Strong use of animations, interaction design, full-width imagery and video to elevate the design and reflect Bella Freud’s values and quirky personality.
Curate-able landing pages were designed to combine lifestyle content and products to promote collections and the narrative behind them.
Mobile-first approach.
Ensure intuitive customer journey, ease-of-use, and high performance
Key features - Quick add, filters, search, clear buying options, product zoom, customer trust information, wish list, size guide, complete the outfit, and mini-cart
